Our Mission

To help brands play a meaningful role in people’s lives.

We earn that role in people’s lives by being more interesting, more evocative, more useful, and more thoughtful through the work we make. How exactly do we get there? By looking to our North Star: The relentless belief that when the Truth is Well Told, it possesses the unique vitality to move the market. 

 

 

Truth Well Told

 

Our enduring commitment to “Truth Well Told” underscores that McCann is a company built on the power of Truth to transform brands and businesses. It is an approach that recognizes the primacy of consumer insights in building brands successfully for the long run.

We believe Truth is a catalyst for authentic and powerful ideas that will be believed, embraced, and advocated by people in their everyday lives. And these ideas are able to drive positive change in a brand’s relationships with its consumers and its employees.

It is an approach that keeps us in the forefront of of the industry. As technology evolves and competition increases across today’s global, interconnected economy, we find ourselves increasingly becoming innovation partners with our clients. We must help them develop new ways to add value to people’s lives — from new product development to new technology platforms that provide real-time connection. And even to new content models and business models.


 

 

Our Heritage

 

From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple-office network built on collaboration and sharing best-in-class resources designed to help all of its clients maximize their growth potential. Along the way, it was McCann that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.

McCann has created some of the best-known and most iconic advertising campaigns of the last century. Today, as innovation moves across every boundary — from disciplines to geography to the state of client relationships — McCann continues to define the direction of the advertising business as a whole. The McCann family of agencies is now one of the world’s largest, most integrated, and coordinated global marketing networks. 

McCann Minneapolis is the newest member of the McCann network. Like any McCann office we collaborate closely and are integrated with our network of 213 offices in more than 120 countries. McCann boasts a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup.

 

 

 

 

McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world’s largest advertising agency network); MRM//McCann (digital marketing/relationship management); Momentum (experiential marketing); McCann Health (professional/dtc communications); Craft Worldwide (global production); Cadreon (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).

 
 
 

MELISSA SCHOENKE

EVP, Managing Director of Compass Point Media

She joined us from Target Corporation where she served as Director of Media Strategy. Her efforts there led to the development and implementation of a modern marketing workflow, including the adoption of a truly omnichannel communications approach and impactful campaigns. She played an integral role in bridging marketing plans and budgets with Target’s long-term enterprise strategy and technology roadmap.

While working at Target, Nike, and with Subaru at Carmichael Lynch, Melissa won numerous awards for innovative story-telling, creation of new media platforms, and execution of effective communication strategies. Melissa’s additional client experience includes Bristol Meyers Squibb, FTD, General Mills, Johnson & Johnson, Lands’ End, Tyson and Wilson Sporting Goods.

Scott Savarese

CFO, McCann

As CFO, Scott brings 20 years of progressive experience to McCann Minneapolis. His first job was at Temerlin McClain, and he’s literally grown up in the industry. This strong footing has provided him with the insight needed to structure an agency to deliver best-in-class resources designed to drive clients’ business objectives. Scott’s experience includes contract and scope management as well as designing effective reporting platforms necessary to harness the power of today’s data-driven industry.

In addition to his position as McCann Minneapolis’ CFO, Scott supports the development of IPG global best practices. He's helped onboard and manage client relationships in major categories including retail, travel/leisure, technology, and business-to-business, with clients such as Microsoft, American Airlines and Discover Card Network.

 

Our Capabilities

The clients who entrust us with their brands live in a world that is big and open, transparent and interconnected. As brand steward, McCann unearths consumer insights, highlights behavioral brand truths, and creates experiences that spark feelings worth sharing. Today, more than ever, we help brands become a valued part of consumers’ lives.

 

Core Brand-Building Capabilities:

Strategy and Planning, Creative, Integrated Production

 

Digital Capabilities:

Integration of Brands into Social Environments, Content Creation and Activation, Experience and Interaction Design, Digital Marketing, Design and Online Brand Extension, Proprietary Performance Analytics, Technology

 

Platform Capabilities:

Retail Activation, Shopper Marketing, Mobile Utility, Web Applications, Social Media

 

Specialized Marketing Capabilities:

Youth and Multicultural Marketing Event Activation, B2B Marketing, CRM

 

Connections Planning

Goal Setting, Audience Definition and Targeting Strategy, Media Strategy

 

Analytics

Data strategy, scenario planning, social listening, measurement, reporting, attribution modeling, econometrics

 

Investments

National, regional, hyper-local, video, audio, social, digital, place-based, programmatic

 

McCann Minneapolis’ capabilities are enhanced by McCann Worldgroup's network of 13 agencies across North America and 213 offices in 120 countries globally.