To help brands play a meaningful role in people’s lives.
We earn that role in people’s lives by being more interesting, more evocative, more useful, and more thoughtful through the work we make. How exactly do we get there? By looking to our North Star: The relentless belief that when the Truth is Well Told, it possesses the unique vitality to move the market.
Truth Well Told
Our enduring commitment to “Truth Well Told” underscores that McCann is a company built on the power of Truth to transform brands and businesses. It is an approach that recognizes the primacy of consumer insights in building brands successfully for the long run.
We believe Truth is a catalyst for authentic and powerful ideas that will be believed, embraced, and advocated by people in their everyday lives. And these ideas are able to drive positive change in a brand’s relationships with its consumers and its employees.
It is an approach that keeps us in the forefront of of the industry. As technology evolves and competition increases across today’s global, interconnected economy, we find ourselves increasingly becoming innovation partners with our clients. We must help them develop new ways to add value to people’s lives — from new product development to new technology platforms that provide real-time connection. And even to new content models and business models.
From the beginning, The H.K. McCann Company declared itself dedicated to creating a multiple-office network built on collaboration and sharing best-in-class resources designed to help all of its clients maximize their growth potential. Along the way, it was McCann that introduced coordinated marketing communications, incorporating such areas as public relations and sales promotion.
McCann has created some of the best-known and most iconic advertising campaigns of the last century. Today, as innovation moves across every boundary — from disciplines to geography to the state of client relationships — McCann continues to define the direction of the advertising business as a whole. The McCann family of agencies is now one of the world’s largest, most integrated, and coordinated global marketing networks.
McCann Minneapolis is the newest member of the McCann network. Like any McCann office we collaborate closely and are integrated with our network of 213 offices in more than 120 countries. McCann boasts a client roster that includes preeminent global marketers and many of the world’s most famous brands. The agency is a unit of McCann Worldgroup.
McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world’s largest advertising agency network); MRM//McCann (digital marketing/relationship management); Momentum (experiential marketing); McCann Health (professional/dtc communications); Craft Worldwide (global production); Cadreon (media management); Weber Shandwick (public relations) and FutureBrand (consulting/design).