Who We Are
Our mission is to help brands play a meaningful role in people’s lives. How do we do this? By being more interesting, more evocative, more useful, and more thoughtful through the work that we create.
Truth Well Told is not only our trademark, but our mantra. It is an approach that keeps us in the forefront of the industry. As technology evolves and competition increases across today’s global, interconnected economy, we find ourselves increasingly becoming innovation partners with our clients. We must help them develop new ways to add value to people’s lives — from new product development to new technology platforms that provide real-time connection.
Our heritage dates back to 1902, when the H.K. McCann Company declared itself dedicated to creating a multiple-office network built on collaboration and sharing best-in-class resources. McCann has created some of the best-known and most iconic advertising campaigns of the last century. Today, as innovation moves across every boundary — from disciplines to geography to the state of client relationships — McCann continues to define the direction of the advertising business as a whole. The McCann family of agencies is now one of the world’s largest, most integrated, and coordinated global marketing networks.
McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann, MRM//McCann, Momentum, McCann Health, Craft Worldwide, Weber Shandwick and FutureBrand.
What We Do
As brand steward, McCann unearths consumer insights, highlights behavioral brand truths, and creates experiences that spark feelings worth sharing. Today, more than ever, we help brands become a valued part of consumers’ lives.
Marketing: We specialize in B2B and CRM marketing
Brand Building: We build brands using strategic planning, creative work, and integrated production
Digital: Our digital world is a mix of brand integration, content creation, UX design, and digital marketing
Platform Capabilities: Our platform capabilities include (but not limited to) retail activation, shopper marketing, mobile utility, web applications, and social media
Connections Planning:Connections planning helps us set goals, define our audience, and develop a media strategy
Investments: We invest in national, regional, hyper-local, and place-based. As well as video, audio, and social.
Analytics: We use analytics for scenario planning, social listening, data strategy, measurement, reporting, modeling, and econometrics