McCann MPLS Stands With TIME’S UP™/ADVERTISING

Let March 12th, 2018 go down in history as the day women in advertising leadership positions joined forces to create TIME’S UP/ADVERTISING, the first official vertical under the TIME’S UP™ movement. This campaign is the first of its kind to finally address the systemic power imbalances in the advertising industry and we are proud to announce that our very own Chief Connections Officer, Melissa Schoenke, has joined, accompanying more than 180 female advertising agency executives.

 

In the wake of women in the film, theater, and television industry stepping forward about their experiences with sexual harassment, TIME’S UP™ was created as a unified call for change to put an end toward workplace injustice and inequality. The movement partners with leading advocates for equality and safety to improve laws and corporate policies. Not only is TIME’S UP™ raising money for marginalized and low-income women, it focuses on bringing awareness to suppressed groups of women, specifically those of color and those who belong to the LGBT community. Based on these devastating facts below, women in the industry have decided to say ‘time’s up’.

 

-       Nearly half of working women in the U.S. say they have experience harassment in the workplace

-       1 in 5 C-Suite leaders is a woman. Fewer than 1 in 30 is a women of color

-       White non-Hispanic women are paid 81 cents on the dollar compared to white non-Hispanic men. Asian women are only paid 88 cents on the dollar. Black and Hispanic women are only paid 65 and 59 cents on the while male dollar, respectively

-       More than one-third of the world’s countries do not have any laws prohibiting sexual harassment at work, leaving nearly 235 million working women vulnerable at work

 

Toward the end of January this year, over 100 women in the industry came together to discuss the problem that was sweeping over the United States: the prominence of sexual harassment, professional inequality, and the flaws in power dynamics that many agencies face. Together, these CEOs, CCOs, CSOs, etc., discussed, brainstormed and shared stories. What became evident was the fact that these corporate policies designed to help promote equality, were in fact not helping at all. Positions of power hold a large chunk of this responsibility, and when the power dynamic is outdated and old-fashioned, it starts to blur the lines of what you get to do, and what you don’t. As leaders, these women decided it was time to foster a work environment where people feel challenged, but respected. A place where in no way, shape, or form will sexual harassment be accepted.

 

TIME’S UP/ADVERTISING is working “to drive new policies, practices, decisions and actions that result in more balanced, diverse and accountable leadership; address workplace discrimination, harassment and abuse; and create equitable and safe cultures within our agencies.” All agencies participating in the movement will strive to adhere to these policies:

ACTION: Commit to creating solutions that work, starting with examining the processes and policies that have failed us.

ACTION: Identify and mentor people representing diversity across the board and who are ready to become agency leaders.

ACTION: Adoption of progressive agency training and education that brings this discussion and its solutions out into the open in our agencies.

 

To get started, TIME’S UP/ADVERTISING will be holding their first community gathering on May 14th in New York, Los Angeles, San Francisco and Chicago. To learn more about the movement, visit http://timesupadvertising.com.

Lisa honored by Cynopsis Media

One of Compass Point’s own, Lisa Nordstrom, has been honored as one of the top talents among US media planners and negotiators by Cynopsis Media. Lisa, along with other nominees from Moxie, Universal McCann, Zenith, Mindshare and Nascar Digital, were selected to receive this 2nd annual accolade for their skills in navigating a complex media world. 

And it certainly is well deserved. As Investments Supervisor, Lisa’s commitment to excellence and providing our clients with top notch video and audio media negotiations is second to none.  She eagerly dives into each new challenge and strives to bring fresh thinking and creativity to her work. “Same old same old” is not in her lexicon and Lisa does her utmost to improve on what’s been done before.    

Lisa’s contributions to Compass Point make life easier for all of her colleagues. Her energy and willingness to take on new assignments  and to just “pitch in” whether its on media projects or our agency social events, make Lisa invaluable to our extraordinary team.

McCanners of MPLS | Steve Mings

Another series of McCanners of MPLS, where we feature the great people that help make up our agency. 

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How long have you been at McCann and what do you do here? 10 months, UX something or other

First celebrity crush? Current celebrity crush? Debbie Gibson, Scarlett Johansson

Celebrity doppelgänger? Will Ferrell or Seth Rogen

What do you do when you’re not working? More work, house work, and family time

Favorite smell? Fresh waffle cones and coffee

Last thing you Googled? Long-term parking at MSP

First-ever job? McDonalds (2 weeks)

Where was the last place you traveled to? Chicago

Current song on repeat? Comedy Radio

What’s on your desk? Pictures of my daughter

McCanners of MPLS | Kris Zell

Another series of McCanners of MPLS, where we feature the great people that help make up our agency.

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How long have you been at McCann and what do you do here? 29 years, Accounting Manager

What was the last picture you took on your phone? A picture of a picture to add to a Shutterfly book

What advice would you tell your high school self? It’s just a blip in time

Name a character trait you inherited from your parents: Loyalty and integrity

What do you consider your greatest achievement? Putting myself through college

What is your motto? Life is short

Your worst habit? Diet Coke

If you could be any age for a week, what age would you be and why? 100 – would be fun to look back on everything in life!

What would your DJ name be? DJ KTZ

Favorite scary movie? Do not like scary movies

Who would play you in a movie of your life? Melissa McCarthy, would love to see what she would do with the crazy things that have happened in life

 

McCanners of MPLS | Aleisha Samek

Welcome to McCanners of MPLS, a short feature on the great people that help make up our agency. 

How long have you been at McCann and what do you do here? I’ve been working for McCann for four months as a Digital Designer

First celebrity crush? Current celebrity crush? Naturally Aaron Carter was my first celebrity crush after he guest appeared on an episode of Lizzie McGuire. Jamie xx has taken Aaron Carter’s place, what an upgrade!

Celebrity doppelgänger? I’ve been told I look like Leighton Meester

What do you do when you’re not working? I like going to concerts and traveling

Favorite food? Popcorn has been an all-time favorite food of mine

Last thing you Googled? Podcast awards – I love podcasts! The spookier, the better.

First-ever job? Housekeeper at Homewood Suites by Hilton

Where was the last place you traveled to? Arizona

Current song on repeat? Lay Down by Touch Sensitive

What’s on your desk? Headphones, Betty Crocker mug, and sticky notes

Favorite thing to do in MPLS? Trying new restaurants and going to the lakes

McCanners of MPLS | Brian Panek

Welcome to McCanners of MPLS, a short feature on the great people that help make up our agency. 

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How long have you been at McCann and what do you do here? I began working as a Media Strategist at McCann Minneapolis in December, 2016

First celebrity crush? Current celebrity crush? Little Debbie always has been and always will be my one true love

Celebrity doppelgänger? My friends say that I look like Jason Sudeikis. Personally, I don’t see it.

What do you do when you’re not working? I’m probably hanging with my friends or family

Favorite smell? Bonfires!

Last thing you Googled? Tasty, easy crock pot recipes

First-ever job? When I was in the third grade I was the friendly neighborhood paperboy

Where was the last place you traveled to? Last spring, I was able to experience Europe for the first time. We spent two weeks cruising all about Denmark, Norway, Sweden, Russia, Estonia and Germany

Current song on repeat? Glamorama by Bryce Vine

What’s on your desk? Far too many post-it notes, my lucky cheese head and a small herd of dust bunnies

Favorite thing to do in MPLS? Brewery hopping is always fun, especially on a bright summer day!

McCanners of MPLS | John Schmit

Welcome to McCanners of MPLS, a short feature on the great people that help make up our agency. 

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How long have you been at McCann and what do you do here? Two good questions… 3.5 years, Webmaster

What was the last picture you took on your phone? Any empty nasal spray bottle (as a reminder to buy more). This one didn’t make it to Instagram

What advice would you tell your high school self? Don’t rest your chin on your fist for your senior year photo. It’s forever…

Name a character trait you inherited from your parents: To gather (borderline hoard) and simultaneously purge material goods. It’s a constant struggle.

What do you consider your greatest achievement? 8th grade badminton champion. I beat the school star athlete and he was soooooooooo mad. I think it scarred him for life.

What is your motto? Keep on truckin’

Your worst habit? Staying up too late. But my latest late isn’t very late.

If you could be any age for a week, what age would you be and why? Forever 21 (for a week)

What would your DJ name be? Apparently it’s “DJ Party Zone” (http://bzfd.it/2fyD8pn)

Favorite scary movie? Blair Witch Project

Who would play you in a movie of your life? Steve Buscemi

The Exciting Evolution of Nielsen and Comcast

Last week’s announcement of Nielsen partnership with Comcast to integrate data from set top boxes of the nation’s largest MSO in local market measurement is an exciting prospect. When combined with Nielsen’s other measurement assets (Dish Network, AT&T/DirecTV, Charter/Spectrum as well as a boost in existing Nielsen panels) this is a far cry from LPMs, set top measurement and diaries currently in play. For those of us who recall the ancient days of only 4 local surveys per year – coupled with manually creating estimates and schedules ON PAPER – its going to be a cornucopia of timely info. The potential of this wealth of data will hopefully result in 1) far more insight into the qualitative aspects of programming  2) an updated profile of viewers, in particular the more elusive such as men and younger targets, and 3) undiscovered nuances in dayparts and programming that allow us to be more accurate – and creative – in reaching our clients’ audiences.  

 

Of course, this evolution will have its critics. But so did the advent of set top household meter, local people meter, personal people meter and code reader technologies. Some will have concerns about the attribution of viewing trends in the former diary-only markets, others will question the validity of resulting audience figures, some may suspect a conspiracy between the traditional linear content channels. But if history demonstrates anything, the “new normal” arriving later in 2018 will become status quo.   Like the advances mentioned earlier, there will be growing pains and it will take time to establish what is the norm.   

 

One challenge to agencies and media will be to project with a strong degree of certainty any impact on CPPs and CPMs. Along with this, it will be crucial to make sure we are carefully watching the initial data and anticipating changes to what we have seen historically and how we advise clients about any fluctuations. Again, this transition is nothing new to those of us who’ve weathered the evolution of media measurement through the years. At the end of the day, if we as an industry can provide our clients with improved accuracy, improved targeting and more sophistication in reaching their prospects, this should be a good thing.

McCanners of MPLS | Kirsten Erickson

Welcome to McCanners of MPLS, a short feature on the great people that help make up our agency. 

How long have you been at McCann and what do you do here? I’ve been here for a little over a year. I started out as a media intern and now work as a media strategist for the Johnsonville and Caboodles team

Have you ever cut your own hair? I cut my own bangs (and hold my breath the entire time, every time)

Favorite go-to drink? Barefoot Moscato. I like the cheap stuff!

Best date spot in MPLS? Betty Danger’s for that ferris wheel life

What movie makes you cry/laugh? Titanic makes me weep every time. Come on, there was so enough room on that door for both of them.

Name 3 things on your bucket list: Backpacking through Europe, seeing Bon Iver in concert and reading the whole Game of Thrones series.

Who are your creative heroes? Donald Glover, JK Rowling, and Peggy Olson

Favorite quote? “Nevertheless, she persisted”

What do you enjoy most when you’re not working? Seeing friends and family, especially if eating food is involved. Also, running with a good podcast in to work off said food.

Go-to karaoke song? I only like Taylor Swift songs a couple of drinks in, so therefore, anything by Taylor Swift.

Favorite curse word? It rhymes with hit and works in just about any situation.

Trends of Programmatic and Social Media

Programmatic and social media are largely used across our industry to generate brand awareness, increase site traffic, and drive sales conversions. Year after year, we see new trends on the horizon, and it’s important to stay up-to-date on the latest technologies and offerings. The future of programmatic and social media is bright and continues to evolve. Below are some trends to keep an eye out for in 2018.

 

Social:

Ephemeral Marketing

In the world of social, ephemeral marketing will surge in 2018. As we begin to shift our targeting efforts away from Millennials and onto Gen Z, this concept will become increasingly relevant. What is ephemeral marketing, you ask? Well, it’s actually quite simple. It’s the idea that content should be short, precise, and impermanent. Take Snapchat as an example. Brands post “stories” which disappear within 24 hours – giving off the illusion of exclusivity. This goes against the idea of timeless content that continues to generate engagement over time, and instead, keeps content new, fresh, and exciting.

 

Video

Within the last year, video has made leaps and bounds on Facebook. With the new auto-play feature, video views have grown astronomically and we have every reason to believe that the growth with continue into 2018. Within the last few months, we’ve seen short form ads pop up in the middle of a video that was already being watched within the Newsfeed. These ads are non-skippable and have high completions rates because individuals want to get back to the video they actually opted-in to watch. Pretty clever, if you ask us. As Facebook continues to use a “video first” approach, we as advertisers have increased opportunity to profit from this.

 

Transparency across Social Channels

In the era of fake news and in an attempt to be more transparent with the general public, social channels such as Facebook and Instagram are testing a new system which will allow viewability into all ads running on the platform. This comes into light following the most recent election cycle, however, it will impact all advertisers moving forward, not just political ones. With the simple click of a button, viewers will be able to see all active ads from any given business page. While some may see this as a negative, there is also something positive to be gleaned here, and that is insight into your competitor’s social strategy.

 

Programmatic:

Mobile

The foundation of the future revolves around taking a mobile-first approach. For that to work, mobile must not be a siloed environment and a responsibility of a few within an organization, but the responsibility of all marketers. Mobile is no longer an exception, but the rule. By not taking a mobile first approach, your competitors that do will have a leg up on your advertising efforts. It will hurt you in Omni Channel activation and unleashing the power of location based data for cross-device targeting.

 

Location Based Targeting

Who you are is defined by where you go. Being able to understand where you consumers go will help inform your marketing strategies to both their online and offline behavior. With location based data, you are able to tie a device to a person and then a person to a household. With this, you will be able to see what brands a person visits and then see what TV shows and other media they consume to unlock the Omni channel activation. To enable location data will allow you to have a better view of the consumer journey - observing, measuring, and using analytics to find out why your campaign worked and to inform your targeting strategy.

 

Omni Channel Activation

The idea of omni channel campaigns is not necessarily new or novel, however, they are becoming increasingly more important in our industry. In the past, we viewed programmatic and social as separate entities, when in reality, they should be seen as just one. Having this frame of mind will allow us to effectively reach our consumers with the correct amount of frequency, campaign wide. Eliminating fragmentation allows us to have consistency in targeting across the board, which results in smarter and stronger campaigns for our clients.

MIMA Meetup: the Store of the Future

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Last Thursday, the Minnesota Interactive Marketing Association (MIMA) put together a “Meetup”, a series in which leaders in the marketing and advertising industry share their knowledge and insight on the digital world. The topic? What is in the Store of the Future? A Conversation About Omni-Channel Retail Innovation. The speakers consisted of leaders from the Target Corporation, including Chris Walton, Anne Mezzenga, and Rick Olson. After a short introduction, a few bagels, and chit chat the most obvious question was asked: “So what is the store of the future going to be like?” Here were our takeaways from the discussion:

 

Omni-channel marketing is essential

In the past, shoppers had to get into their car and drive to the store in order to pick up whatever they wanted or needed. Now, shopping is no longer a linear experience. It has grown with technology and evolved into providing whatever consumers need as soon as they want it, without even having to leave the house. We now have multifaceted technology platforms that allow us to shop whenever and wherever we like. Target, for example, allows its consumers to buy products online, on their mobile phones, or in the store itself. For a store to last in the future, it needs to provide an omni-channel shopping experience.

 

The SOTF is like a party

Walton, Target’s Vice President of Merchandising, jumped at the idea of sharing his detailed analogy to help us visualize what the Store of the Future will be like. He compared it to being like a small party, in which the guests are actually retailers that all bring something unique to the table. Ready for the guest list?

  • Amazon, for their ever-growing ideas and membership option that allows consumers to get what they want in under two days.
  • Starbucks, for its app that redefines customer service, letting users pay with their phone, skip the line, and earn free coffee.
  • Bonobos, because of its one-of-a-kind business model that allows consumers to try on clothes in store, but not take them home. In return, free shipping is offered for those wanting to buy an item.
  • IKEA, for its “work for it” attitude. You walk through the showroom, you find the pieces of the furniture, you load it into your car, and you assemble it at home. The advantage? The insanely low prices.
  • A casino, for being one of the only places left that forces its consumers to get up and walk through its doors if you want what they offer.

 

In-store experiences will be important

Are the brick and mortar retailers doomed? Not exactly. According to Mezzenga, in-store experiences have a chance to save their physical stores. Retailers like Nordstrom and Martin Patrick are providing high-end in-store experiences that make their consumers feel cared for in a way that online has yet to provide. Nordstrom, the costly department store, offers a personal stylist, coffee bars, and seating areas for its guests. Although, these experiences are rarely found in low-end businesses.

 

It’s a marathon, not a sprint

While changing up the business model and re-inventing store experiences sounds great, retailers must be cautious of their older, not-so tech savvy demographic that still clip coupons and solely shop in stores. It’s wise for the Store of the Future to roll out its ideas in a way that won’t push away Baby Boomers and early Gen X-ers. Slowly, but surely, dedicated shoppers will adjust to technology changes, but if they all of a sudden feel like they’re being displaced, they could ultimately cut off ties with a store forever.

McCanners of MPLS | Jackie Grandstrand

Welcome to McCanners of MPLS, a short feature on the great people that help make up our agency. 

How long have you been at McCann and what do you do here? I have been at McCann for 10 years. We were called “MRM Worldwide” when I started. I am a project manager.

What is the fanciest thing you’ve ever done? I rented a designer gown and went to a masquerade ball, mask and all.

What are you currently obsessed with? Orange Theory Fitness and Pure Barre

Iced coffee or hot coffee? From where? Iced. Caribou.

What was the weirdest Halloween costume you’ve ever worn? In third grade, I thought it would be cool to dress as Rambo (I had an older brother). I got decked out in camo and even matching face paint and then cried of embarrassment at school when people asked why I made that decision.

What would be your last meal? Pasta. With a side of pizza. And warm apple crisp with ice cream for dessert.

Who is the most glamourous person you have ever met? Sir Paul McCartney – I got to watch his sound check at Xcel and then he came down and met a few of us.

Which talent would you most like to have? An amazing voice. I love singing, but I’m best as a choir singer.

What do you consider your greatest achievement? Raising my two kids. (But it’s not over yet!)

Favorite restaurant in MPLS? Broder’s Pasta Bar, hands down. Pasta all day.

What is the dumbest way you’ve been injured? I first threw out my back just by crouching down to hug my toddler – couldn’t stand up, and couldn’t walk properly for days.

2017 Television Season: Hits & Misses

Week 4 of the 2017-2018 TV Season is about to wrap up, so we can now catch a glimpse of what’s hot and what’s not. Unfortunately, the 2017 broadcast programming premiered amidst the chaos of hurricane recovery in the south and southeast, wildfires burning in the west and the worst mass shooting in US history which affected regular viewing habits.

 

Out of the gate, CBS’s Young Sheldon(prequel to successful The Big Bang Theory) is on top with A18-49.  How can anyone not like this adorable genius? Stay tuned for his return on Thursdays in November.  It should be a big night pairing up with Big Bang Theory which had an “engaging” premiere of its own.

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Returning series This Is Us is no surprise.  They are seeing nice growth even after successful freshman year.  It is definitely the “water cooler” program of the season.

Other freshman shows starting off well are ABC’s The Good Doctor and CBS’s Seal Teamwhich have strong ratings in key demos.

 

Not every show can be a hit.  Here are a few that we predict won’t be renewed:

 

ABC’s Ten Days in the Valley.  The only thing good to say about this show staring Kyra Sedgwick is that it gives us another degree of separation to Kevin Bacon.  It had the lowest rated new show premiere.

CBS, you’re not fooling us here with Me, Myself & I--the one where three completely different looking men (Jack Dylan Grazer, Bobby Moynihan and John Larroquette) play the same character at different stages of his life.  NBC’s This Is US can teach you a thing or two about that.

ABC’s Marvel’s Inhumans had a poor premiere followed by ratings decreases in each consecutive week.

 

Several shows are just too close to call and we will have to keep a close eye on these:

 

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ABC’s Designated Survivor.  When did this become the Agent Hannah Wells Show and what did the First Lady, Alex Kirkman, do to her hair?  Viewers are distracted and the ratings show it.

Fans of Fox’s The Exorcist should start praying…the end is near!

NBC’s (renewed) Will & Grace started strong for their premier but have been losing viewers week to week.  Not sure this show will rebound.  Fox’s sci-fi drama The Gifted might also be lacking momentum to keep around for second season.

Kevin Can Wait on CBS alienated a good portion of its fanbase by killing off Kevin Gables’ wife, Donna, “because they were out of ideas for plotlines”, ratings dropped by over 50% for the key A18-49 demo.  Will the Kevin James/Leah Remini chemistry be enough to keep this show off the “Wait” list?

 

Sources:

 TV Series Finale (tvseriesfinale.com)

TV By The Numbers (zap2it.com)

McCanners of MPLS | Duke Borgerding

Welcome to McCanners of MPLS, a short feature on the great people that help make up our agency. 

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How long have you been at McCann and what do you do here? I’ve been here for over 3 years, this time…plus a year right out of college. I’m an Associate Media Director working on strategy development for Johnsonville and Miracle-Ear.

Have you ever cut your own hair? All the time ;)

Favorite go-to drink? Umm… I have three staples. Water, Diet Pepsi, and Grain Belt… not necessarily in that order. 

Best date spot in MPLS? I have three kids, so I’m probably the worst person to seek dating locales from. Maybe Minnehaha Falls with dinner at Sea Salt

What movie makes you cry/laugh? Anything classic Will Ferrell 

Name 3 things on your bucket list: Go back to Australia, start my own brewery, and finish building a custom motorcycle/hot rod

Who are your creative heroes? Ikea… anyone that can figure out how to get a whole living room into a cardboard box that fits in a hatchback is pretty creative in my book.

Favorite quote? “Where ever you go, there you are” …total dad joke!

What do you enjoy most when you’re not working? Spending time with my wife and kids

Go-to karaoke song? Used to be The Thunder Rolls by Garth Brooks

Favorite curse word? Let’s just say it’s a four letter word

Truth About Street

McCann Minneapolis Blankets the Twin Cities for Truth About Street

On October 10th, over 20,000 McCann Worldgroupemployees across the world dropped what they were doing and flooded into the streets of their city. The purpose? To learn the unique truths that help shape our global and local market and to better develop solutions for our clients.

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Armed with six questions (and matching tees), our task was to ask and survey citizens of the Twin Cities Metro area about their shopping habits, culture, e-commerce experience and consumer attitude. Around the world in over 100 countries, other McCann Worldgroup companies were doing the exact same thing. The answers discovered will later become part of a giant, global study called Truth About Global Brands, helping McCann Worldgroup grow and understand the world we live in.

Our agency broke into groups of five and divvyed up areas of Minnesota to visit, including the North and West metro Suburbs, Northeast Minneapolis, Downtown Minneapolis, South Minneapolis, Mall of America, St. Paul, Cedar-Riverside neighborhood, and last, but not least, the town of Faribault. Aside from our questionnaire, we also kept our eyes open and observed styles and characteristics of each region, like how brands and businesses promote themselves in a unique and local way. The result ended up being a successful and humbling experience. Minnesotans were eager to talk about their life in the consumer world and provided our teams with helpful information that will hopefully lead to greater insight about cultural shifts and shopping trends.

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McCann Worldgroup’s President, Luca Lindner, has said “This is the first time that we have galvanized our entire employee base to help us develop in-depth insights about local culture and its connection today to brand attitudes and shopping behavior.”

Shane Robbins, McCann Minneapolis’ SVP Group Account Director says, “Truth About Street was a great opportunity for our team to get out of the office for a few hours and explore what’s really on people’s minds in the Twin Cities. I was struck by how optimistic people are across the board even in these weird, politically divided times. And also how much everyone hates the stereotype that we all talk like they did in the Movie ‘Fargo’ – 2/3 of the people we talked to mentioned it!”

Truth Central, McCann’s global intelligence unit, has conducted over 20 studies world wide, including Truth about Youth, Truth about Moms, and Truth about Wellness.

Want to see some of the fun that we had? Visit our Instagram page at @mccannmpls or search the hashtag #TruthAboutStreet to check out some of our greatest moments roaming the streets of Minnesota.