Welcome to another series of McCanners of MPLS, where we feature the great people that help make up our agency.
Let March 12th, 2018 go down in history as the day women in advertising leadership positions joined forces to create TIME’S UP/ADVERTISING, the first official vertical under the TIME’S UP™ movement. This campaign is the first of its kind to finally address the systemic power imbalances in the advertising industry and we are proud to announce that our very own Chief Connections Officer, Melissa Schoenke, has joined, accompanying more than 180 female advertising agency executives.
In the wake of women in the film, theater, and television industry stepping forward about their experiences with sexual harassment, TIME’S UP™ was created as a unified call for change to put an end toward workplace injustice and inequality. The movement partners with leading advocates for equality and safety to improve laws and corporate policies. Not only is TIME’S UP™ raising money for marginalized and low-income women, it focuses on bringing awareness to suppressed groups of women, specifically those of color and those who belong to the LGBT community. Based on these devastating facts below, women in the industry have decided to say ‘time’s up’.
- Nearly half of working women in the U.S. say they have experience harassment in the workplace
- 1 in 5 C-Suite leaders is a woman. Fewer than 1 in 30 is a women of color
- White non-Hispanic women are paid 81 cents on the dollar compared to white non-Hispanic men. Asian women are only paid 88 cents on the dollar. Black and Hispanic women are only paid 65 and 59 cents on the while male dollar, respectively
- More than one-third of the world’s countries do not have any laws prohibiting sexual harassment at work, leaving nearly 235 million working women vulnerable at work
Toward the end of January this year, over 100 women in the industry came together to discuss the problem that was sweeping over the United States: the prominence of sexual harassment, professional inequality, and the flaws in power dynamics that many agencies face. Together, these CEOs, CCOs, CSOs, etc., discussed, brainstormed and shared stories. What became evident was the fact that these corporate policies designed to help promote equality, were in fact not helping at all. Positions of power hold a large chunk of this responsibility, and when the power dynamic is outdated and old-fashioned, it starts to blur the lines of what you get to do, and what you don’t. As leaders, these women decided it was time to foster a work environment where people feel challenged, but respected. A place where in no way, shape, or form will sexual harassment be accepted.
TIME’S UP/ADVERTISING is working “to drive new policies, practices, decisions and actions that result in more balanced, diverse and accountable leadership; address workplace discrimination, harassment and abuse; and create equitable and safe cultures within our agencies.” All agencies participating in the movement will strive to adhere to these policies:
ACTION: Commit to creating solutions that work, starting with examining the processes and policies that have failed us.
ACTION: Identify and mentor people representing diversity across the board and who are ready to become agency leaders.
ACTION: Adoption of progressive agency training and education that brings this discussion and its solutions out into the open in our agencies.
To get started, TIME’S UP/ADVERTISING will be holding their first community gathering on May 14th in New York, Los Angeles, San Francisco and Chicago. To learn more about the movement, visit http://timesupadvertising.com.