McCanners of MPLS | Sam Krutzfeldt

Another series of McCanners of MPLS, where we feature the great people that help make up our agency. 


How long have you been at McCann and what do you do here? For about 1.5 years. I work in analytics. I build dashboards and statistical models from our various data streams. I also tutor my co-workers to be more effective in R, excel, tableau, and any other software I might be able to help with.

Where are you most likely to splurge? If it wasn’t restaurants, it’s most likely to be board games. I love to get together with my friends and play anything table top.

If you could live at any point in history what point would that be and why? 1969 – I would love to feel the excitement in the air when the moon landing occurred. However, I would like to come back to the future (now). I am optimistic that this is the greatest time to be alive yet.

What is a piece of information people would be surprised to hear about you? In practice, the most surprising thing about me is that I don’t care for avocados. I don’t know why people seem so shocked by that one.

What is your greatest fear? I frequently worry that I’m going to go my whole life without trying my favorite activity or food. That’s why I try new things as often as I can.

Pick two celebrities to be your parents. Ken Burns and Nate Silver

Favorite Instagram account you think everyone should follow: I don’t follow any Instagram accounts.

What’s your spirit animal? Water Bears – there isn’t a region in the world where they don’t feel comfortable and they’re always full of surprises.

If you could have drinks with 3 people dead or alive, who would it be? Besides the ones I chose for my parents? Carl Sagan, HP Lovecraft, Hadley Wickham

Who are your heroes in real life? Those that share their work. There are tons of mathematicians, programmers, scientists, and others that are specialists in their own fields who share what they do, if you’re willing to read it. They save me loads of time with being open and letting me copy their methods and learn from them.

Dream vacation? I want to run a marathon in Ireland. It would be great to see the countryside one step at a time and really get to enjoy the outdoors. Followed shortly by some recovery in the local restaurants and pubs.