Breaking Through for Children's Hospital of Philadelphia
Could a radio station actually make kids healthier? Compass Point//McCann and the Children’s Hospital of Philadelphia believed it could.
This week, Breakthrough Radio - the first radio station programmed specifically to help make kids healthier - launched in Philadelphia.
After partnering with CHOP to launch their Breakthoughs. Everyday. campaign last year, Compass Point//McCann developed and helped build the radio station in partnership with music juggernaut iHeartMedia with a goal of creating more human, useful, and memorable connections with parents for the hospital and ultimately to help them raise healthier kids.
Breakthrough Radio is not just another online music service playlist, but an actual radio station offering a 24/7 mix of energetic music, news, tips, and advice for parents from the experts at the Children’s Hospital of Philadelphia. The station was born from insights discovered while Compass Point researched the role of music in parent’s lives. We learned that most families listen to the radio during their commutes to and from school, but that parents and their kids frequently disagree over radio stations in the car. And increasingly, kids are isolating themselves from their parents further by using earbuds to listen to their own music. We knew that there is some music that gets the whole family jamming together and iHeartMedia listenership insights helped program that perfect mix of 80s, 90s, and modern pop songs. Short but exceedingly useful stories and interviews from the hospital’s doctors, dietitians, and nurses round out the programming with sound advice for parents to help them navigate the ongoing experiment that is raising kids.
You can listen to Breakthrough Radio in Philadelphia on 105.3 FM HD2 and 1480 AM and anywhere, anytime with the iHeartRadio app