Our Capabilities

The clients who entrust us with their brands live in a world that is big and open, transparent and interconnected. As brand steward, McCann unearths consumer insights, highlights behavioral brand truths, and creates experiences that spark feelings worth sharing. Today, more than ever, we help brands become a valued part of consumers’ lives.

 

Core Brand-Building Capabilities:

Strategy and Planning, Creative, Integrated Production

 

Digital Capabilities:

Integration of Brands into Social Environments, Content Creation and Activation, Experience and Interaction Design, Digital Marketing, Design and Online Brand Extension, Proprietary Performance Analytics, Technology

 

Platform Capabilities:

Retail Activation, Shopper Marketing, Mobile Utility, Web Applications, Social Media

 

Specialized Marketing Capabilities:

Youth and Multicultural Marketing Event Activation, B2B Marketing, CRM

 

Connections Planning

Goal Setting, Audience Definition and Targeting Strategy, Media Strategy

 

Analytics

Data strategy, scenario planning, social listening, measurement, reporting, attribution modeling, econometrics

 

Investments

National, regional, hyper-local, video, audio, social, digital, place-based, programmatic

 

McCann Minneapolis’ capabilities are enhanced by McCann Worldgroup's network of 13 agencies across North America and 213 offices in 120 countries globally.