Our Expertise

The clients who entrust us with their brands live in a world that is big and open, transparent and interconnected. As brand steward, McCann unearths consumer insights, highlights behavioral brand truths, and creates experiences that spark feelings worth sharing. Today, more than ever, we help brands become a valued part of consumers’ lives.


Core Brand-Building Capabilities:

Strategy and Planning, Creative, Integrated Production


Digital Capabilities:

Integration of Brands into Social Environments, Content Creation and Activation, Experience and Interaction Design, Digital Marketing, Design and Online Brand Extension, Proprietary Performance Analytics, Technology


Platform Capabilities:

Retail Activation, Shopper Marketing, Mobile Utility, Web Applications, Social Media


Specialized Marketing Capabilities:

Youth and Multicultural Marketing Event Activation, B2B Marketing, CRM


Connections Planning

Goal Setting, Audience Definition and Targeting Strategy, Media Strategy



Data strategy, scenario planning, social listening, measurement, reporting, attribution modeling, econometrics



National, regional, hyper-local, video, audio, social, digital, place-based, programmatic


McCann Minneapolis’ capabilities are enhanced by McCann Worldgroup's network of 13 agencies across North America and 213 offices in 120 countries globally.