When the H.K. McCann Company opened its doors a century ago, it did so with both a “Truth Well Told” creative philosophy and a collaborative, integrated approach – two core components of what we stand for that have gained even more relevance over the years.
Our enduring commitment to “Truth Well Told” underscores that McCann is a company built on the power of Truth to transform brands and businesses. It is an approach that recognizes the primacy of consumer insights in building brands successfully.
We believe Truth is a catalyst for authentic, powerful ideas that will be believed, embraced, and advocated by people in their everyday lives. And these ideas are able to drive positive change in a brand’s relationships with its consumers and its employees.
McCann Minneapolis is a McCann Worldgroup agency, activating Meaningful Truths through our unique combination of Connections Strategy, Investments, Analytics and Digital Experiences.