EVP, Managing Director of Compass Point Media
She joined us from Target Corporation where she served as Director of Media Strategy. Her efforts there led to the development and implementation of a modern marketing workflow, including the adoption of a truly omnichannel communications approach and impactful campaigns. She played an integral role in bridging marketing plans and budgets with Target’s long-term enterprise strategy and technology roadmap.
While working at Target, Nike, and with Subaru at Carmichael Lynch, Melissa won numerous awards for innovative story-telling, creation of new media platforms, and execution of effective communication strategies. Melissa’s additional client experience includes Bristol Meyers Squibb, FTD, General Mills, Johnson & Johnson, Lands’ End, Tyson and Wilson Sporting Goods.
As CFO, Scott brings 20 years of progressive experience to McCann Minneapolis. His first job was at Temerlin McClain, and he’s literally grown up in the industry. This strong footing has provided him with the insight needed to structure an agency to deliver best-in-class resources designed to drive clients’ business objectives. Scott’s experience includes contract and scope management as well as designing effective reporting platforms necessary to harness the power of today’s data-driven industry.
In addition to his position as McCann Minneapolis’ CFO, Scott supports the development of IPG global best practices. He's helped onboard and manage client relationships in major categories including retail, travel/leisure, technology, and business-to-business, with clients such as Microsoft, American Airlines and Discover Card Network.