SVP, Director, Analytics and Direct Response
Charlie leads our analytics team, creating positive change through applied analytics. He’s insatiably curious, particularly about how media impacts consumers and business objectives. In his 20+ years with us, he’s contributed strategic leadership, tactical media management and analytics rigor to numerous telecom brands, Dish Network, Hartford Insurance, KeyBank, Johnsonville, Schwan’s, Ho Chunk Casino, Priority Health and Land O’Lakes. Prior to joining us, he managed broadcast media for NordicTrack.