EVP, Managing Director of Compass Point Media
Melissa joined us from Target Corporation where she served as Director of Media Strategy. Her efforts there led to the development and implementation of a modern marketing workflow, including the adoption of a truly omnichannel communications approach and impactful campaigns. She played an integral role in bridging marketing plans and budgets with Target’s long-term enterprise strategy and technology roadmap.
While working at Target, Nike, and with Subaru at Carmichael Lynch, Melissa won numerous awards for innovative story-telling, creation of new media platforms, and execution of effective communication strategies. Melissa’s additional client experience includes Bristol Meyers Squibb, FTD, General Mills, Johnson & Johnson, Lands’ End, Tyson and Wilson Sporting Goods.